Yellow leads the way with our first-ever rebranding. It's been more than half a decade since we mashed together our first logo and decided it was time to give it a bit of a makeover.
We wanted our new logo to be more distinguishable beyond a variation of a typical mapping North arrow, simplify it and make it stand out. What's more, the contours in our new logo are a replication of a real-life mountain peak in South Africa.
The question is, which peak is it?
